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The Ever-Changing Google Algorithm

Since the onset of the internet, SEO has been the crucial link between your web presence and business. Back in the early days, most didn't realize it. Today, many more of us do.

Your website can be likened to a beautiful storefront. If one decides to build on a dirt road, or in the middle of the woods, it will be difficult for customers to find much less conduct business with you. With this in mind, infrastructure or "roads" are crucial in order to build and funnel traffic to your website.

SEO, Pay Per Click and other complimentary forms of online and traditional promotion are all tools that if implemened correctly can help drive customers to your website.

Related to SEO, most internet searches are condusted from 3 major search engines, MSN, Yahoo and Google. These same 3 resources provide results for many other search engines.

With Google, the ranking of individual pages is accomplished using an algorithm. This algorithm includes tags, content and links among other items. If one is interested in ranking high in searches, especially for commom terms, it important to know these factors that affect page rank and how to properly integrate them.

To further complicate matters, once you've figured it out, or think you've figured out how to rocket you website to the top of a Google search, the algorithm changes.

So, in order to ensure a website will rank well with Google, it is important it be designed with SEO in mind. Additionally, a long term SEO strategy can improve visibility even further and keep your site relevant as the ever-changing Google algorithm changes.

JT