(From April 21, 2015) Today, Google rolled out the latest update to it’s algorithm designed to favor “mobile friendly” websites in it’s result pages. Affectionately known by some as “mobilegeddon,” this change is just another in a long list of updates Google has made on a regular basis. Dating back to 2010, the Google algorithm has been updated several times a day as …

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Whether you’re a retailer or service company that offers one brand or hundreds, there’s a good chance you can bolster and save money on your marketing efforts with coop advertising. Coop advertising is the sharing of costs on advertising between a retailer or wholesaler and a manufacturer. Coop money can be set for a year …

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