Branding
Name, term, sign, symbol or design, or a combination of them intended to identify goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
(AMA)
Market Research
Gathering, recording and analyzing data and information about customers, competitors and the market.
Strategic Planning
Definition of organizational goals with recommendations on how to reach them.
Marketing Plans
In depth plans that include analysis of the organization, competition, and market. Also includes strategic planning.
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